【服飾x配件】黑白,簡約風的國度

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【服飾x配件】黑白,簡約風的國度

構成一個品牌形象的設計需要什麼?從最初的構想與草稿繪製到最後的完稿及產出,是需要花上大量的時間與心力。而這組來自美國設計團隊的Wedge & Lever的作品,完整的呈現出一組品牌的周邊樣貌,除了基本的logo要素外,字體設計也是要重新規劃過的,這時候會有些羨慕英文僅是用26個字母構成,而相較下中文字卻繁雜多廣(中文字體設計少也是因為如此)。從展現的圖示可看出黑白的極致,扣除掉原本皮帶的棕色後,剩下的設計從裡到外皆為黑白灰階色系,構成十分簡約卻產生品牌的莊嚴與大器。

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